BetVictor Launches Tracy McGrady Safer Gambling Campaign

BetVictor Launches Tracy McGrady Safer Gambling Campaign

BetVictor Canada has initiated a safer gambling campaign across Toronto, showcasing the company's brand ambassador, former NBA player and Toronto Raptor Tracy McGrady. 

McGrady: Ambassador for Responsible Gambling 

Digital mobile trucks located in busy zones outside Scotiabank Arena and Rogers Centre, planned for Toronto Maple Leafs, Toronto Blue Jays, and Raptors home matches, will highlight McGrady’s safer gambling partnership with BetVictor. 

In October, BVGroup revealed that the seven-time NBA All-Star was now part of their team as the new Safer Gambling Ambassador in Canada for their main BetVictor brand. 

The out-of-home advertising initiative by the company also features a collaboration with Clear Media Group, utilizing digital taxi tops on vehicles throughout Toronto – offering city-wide visibility with brand communications. 

Month for Problem Gambling Awareness 

The digital taxi tops will operate during busy evening hours (5 p.m. to 9 p.m.) on specific dates until April 5. 

March marks Problem Gambling Awareness Month, a nationwide grassroots initiative, allowing BetVictor to showcase their resources and services aimed at ensuring Canadians gamble responsibly. 

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience,” said Mark Harper, head of emerging markets at BVGroup.

New Legislation for iGaming in Alberta 

Harper is certainly concentrating on the updates from Alberta. Yesterday, the Alberta government announced the introduction of igaming legislation, Bill 48, known as the iGaming Alberta Act, which, if approved, will establish an Ontario-like open and competitive igaming market in the province. The proposed legislation undergoes a legislative procedure prior to its enactment.

"BVGroup will be committed to an operator licence application in Alberta, once Bill 48 concludes and legislation is in place,” Harper told Casino.org. “BetVictor will follow the same safer gambling and player protection measures that we have deployed in Ontario, for the Alberta market.''